Entrepreneurial & Marketing Strategies

Marketing Your Training and Development Business

Changing Marketing Strategies for Changing Times

E-Book Updated 3 November 2017, by Anne Thornley-Brown, MBA

E-book: Marketing Your Training and Development Business (PDF Version)

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All e-books include complimentary 20 minute Q&A Call

When it comes to marketing your business in a rapidly changing work environment, conventional marketing wisdom often doesn't work. In fact, if I had a dollar for every time that I said "But it was supposed to work". I would be a VERY rich woman.

One of the realities of promoting your business in a turbulent marketplace is CHANGE. There are no guarantees and no foolproof strategies. In fact, to be successful, it is essential to spot trends and re-chart your course quickly.

In this E-BOOK, an updated compilation of our aritlces from our Spice of the Month ezine, I share some of the lessons that I have learned in the school of hard knocks after running The Training Oasis, Inc. and its sister company, Executive Oasis International, for over 20 years. I hope that this will save you some false starts and prevent you from going down some of the blind alleys that I did.

Check back regularly as this is a work in progress and continually evolving in view of a dynamic market and business environment.

Outline:

• It was Supposed to Work
• Pinpointing YOUR 4 Most Effective Marketing Strategies
• Marketing Strategies That Pay Off
  • Internet Marketing - SEO
  • Repeat Clients
  • Referrals
• Marketing: Then vs Now
• Marketing Strategies That Don't Pay Off
  • Blogging
  • Press Coverage, Newsletter Articles About You and Media Interviews
  • Free Speeches
  • Cold Calling
  • Advertising in Association and On-line Directories
  • Association Memberships/Volunteer Work
  • Direct Mail
• The Role of Conventional Marketing Wisdom
• Other Networking Strategies to Explore
• Other Articles and Resources

This mega issue also includes FOUR additional issues with content. In this 36 page e-book, will recieve content that is the equivalent of 5 of our regular spices:

• Marketing 101: Your Marketing Mix - Product (4 Pages)
  Developing Your Product or Service Statement and Identifying Your Unique Selling Proposition
• Marketing 201: Your Marketing Mix - Person (3 Pages)
  Identifying your Target Market...Understanding Your Customer
• Marketing 301: Your Marketing Mix - Promotion (17 Pages)
  What Actually Works and What Doesn't
• BONUS Marketing Public Workshops (4 Pages)
  Generating Referrals and Leads

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About Author

Anne Thornley-Brown, MBA is the founder and President of The Training Oasis, Inc., a Toronto based consulting firm for rapidly changing organizations. Anne made the tough transition from a career in the non-profit sector to management training specialist to founder and president of an international consulting firm She spearheaded management development initiatives for 2 major Canadian corporations. For over 20 years, she has shaped the direction of The Training Oasis, Inc. and its sister company Executive Oasis International. In this issue of Spice of the Month, she shared her career secrets with you, acquired in the school of hard knocks. Save YEARS of trail and error and launch the training and development career of which you have always dreamed. Anne has been interviewed and featured in Forbes, The Globe and Mail, the National Post, Profit Magazine, Successful Meetings, Smart Meetings, and numerous other publications. In addition to designing and faciltating programmes for companies from 18 countries, she is a well respected blogger. She has blogged for Plan Your Meetings by MPI, The Huffington Post, Event Manager Blog, Cvent Blog, EventMobi Blog, and Elite Meetings, to name a few. Anne is available to conduct train-the-trainer sessions and as a keynote speaker for conferences, instructional designer, and facilitator for courses, executive retreats, and team building.

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